Elevating Advocate Marketing with the Five Types of Referral
Referrals are one of the most powerful channels that your brand can leverage, that is, if you understand how. In this concise report, Extole and eTail walk you through the key takeaways from their webinar on exploring the 5 types of referral.
Learn what they are, and where each one can be brought to bear for maximum effectiveness when you grab your copy of this awesome new report.
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A referral program isn’t just a way for advocates to share links, it’s an end-to-end experience starting with someone learning about your referral program and ending with their friend buying a product and going on to share.
A referral experience will always involve at least two parties; the advocate and the friend. The advocate shares the offer and the friend receives it, converts, and goes on to share with their friends and family. There are metrics and funnels for each process that make up what we call the “referral funnel”, and to understand referrals you must understand the entire referral funnel to identify what type of referral program fits your business.