WBR Digital

July 13-July 13, 2017

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Driving Cross-Channel Experiences with Intelligent Consumer Data

Driving Cross-Channel Experiences with Intelligent Consumer Data


By building relationships through contextual commerce, brands can enhance their customer relationship efforts and uncover what consumers want as they drive sales. This eTail report provides insights into how enterprise retailers are managing evolving consumer expectations, including:
  • What channels retailers prioritize when utilizing intelligent data
  • Which marketplaces are enabling retailers to learn about consumers
  • How retailers identify shopping patterns before marketing to customers
  • How retailers drive performance with intelligent content strategies
Exploring the Adoption of User-Generated Content

Exploring the Adoption of User-Generated Content


As they consider their options during a transition from traditional marketing, a majority of luxury brands plan to utilize user-generated content (UGC) over the course of 2017. Exploring the Adoption of User-Generated Content answers key questions about the transitioning luxury industry, including:
To what degree are luxury brands investing in UGC?
How are brands’ existing UGC campaigns performing?
How are luxury brands measuring their effectiveness?
Where do they anticipate the greatest amount of growth?
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Logipharma

Assessing Global Trade Management Strategy and Diagnosing Shared Challenges: A LogiPharma Roundtable Learning Report


This report, based on the topics and case studies put forward by participants in a live roundtable discussion at the LogiPharma conference in Q3 of 2016, parses the main sources of challenge in global trade compliance, and reflects the progress and strategic approaches that members of the event community have put together to deal with them.