WBR Digital

August 04-August 05, 2016

Contact Us: 1 (888) 482.6012

How to Create Emotionally Engaging Experiences that Convert

How to Create Emotionally Engaging Experiences that Convert


In this webinar you will learn:

  • Highlights and key recommendations from Stephen's and Peter Sheldon's recent report: Content and Commerce: The Odd Couple or the Power Couple?
  • The 3 leading content and commerce integration models, plus how to select the right one for your business
  • How global brands are affecting change to drive emotionally engaging experiences that are content-rich, socially immersive, and build brand loyalty

Panelists:

  • Ryan Bonifacino, VP, Digital Strategy, Alex and Ani
  • Stephen Powers, VP and Research Director, Forrester Research, Inc.
  • Ray Grady, Senior VP of Commerce Solutions, Acquia
  • Jon Vandergrift, eCommerce Manager, Timex

Sponsored by: Acquia

Top 2015 Channel Everything You Need to Know About Referrals

Top 2015 Channel Everything You Need to Know About Referrals


In this webinar you will learn:

  • Reach new, high-value customers where other channels can’t
  • Drive referral acquisition everywhere with deep brand integration
  • Segment audiences & optimize campaigns to generate 40% of your new customers

Speakers:

  • Paul Holman-Kursky, Director of Marketing, Extole
  • Jen Gray, Director of Demand Generation, Extole

Sponsored by: Extole

The Prescription for Effective Modern Marketing: Aligning Healthcare Stakeholders to the Patient Experience

The Prescription for Effective Modern Marketing: Aligning Healthcare Stakeholders to the Patient Experience


In this webinar you will learn to:

  • Align multichannel with multi-relational communications
  • Effectively engage across complex channels and spheres of influence; drive new forms of engagement with “hard to see” and “no see” physicians
  • Collect and analyze data and metrics to make smarter business decisions

Speakers:

  • Marilyn Cox, Marketing Principal, Industry Center of Excellence, Oracle Marketing Cloud
  • Kristy Junio, Senior Director, Product Management, Oracle Marketing Cloud, Healthcare and Life Sciences

Sponsored by Oracle Marketing Cloud

Smarter Procurement through Effective Collaboration

Smarter Procurement through Effective Collaboration


What if you could truly transform procurement into a strategic value driver and:

  • Drive innovation across a broad set of categories
  • Meet diversity / CSR and regulatory requirements
  • Help mitigate risk and improve working capital management
  • Simplify and automate the entire source-to-settle process

Speakers:

  • Alex Saric, Vice President, Business Network Marketing, Ariba, an SAP company
  • Kory Manley, Director Sourcing, Upstream Systems & Spend Compliance, Caesars Entertainment

Key Knowledge Partner: SAP