WBR Insights

July 13-July 13, 2017

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Success Factors For New Product Launches: An Exploration of Product Archetypes Prepare for Tomorrow’s Challenges Instead of Today’s

This report is based on the discussion and recommendations of William McClellan during QuintilesIMS and PharmaForce’s June 28, 2017 webinar entitled “New Product Launch Archetypes”. It was subsequently edited and formatted by PharmaForce as a summary for those who couldn’t attend or wanted to view in whitepaper format. This webinar summary report will cover much of that discussion.


Success Factors For New Product Launches: An Exploration of Product Archetypes Prepare for Tomorrow’s Challenges Instead of Today’s

This report is based on the discussion and recommendations of William McClellan during QuintilesIMS and PharmaForce’s June 28, 2017 webinar entitled “New Product Launch Archetypes”. It was subsequently edited and formatted by PharmaForce as a summary for those who couldn’t attend or wanted to view in whitepaper format. This webinar summary report will cover much of that discussion.


Success Factors For New Product Launches: An Exploration of Product Archetypes Prepare for Tomorrow’s Challenges Instead of Today’s

This report is based on the discussion and recommendations of William McClellan during QuintilesIMS and PharmaForce’s June 28, 2017 webinar entitled “New Product Launch Archetypes”. It was subsequently edited and formatted by PharmaForce as a summary for those who couldn’t attend or wanted to view in whitepaper format. This webinar summary report will cover much of that discussion.